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PANTONE announced 2023 color of the year

Viva Magenta! PANTONE announced 2023 color of the year

Viva Magenta! PANTONE announces 2023 color of the year photo
Every year, the world-renowned expert in the field of color – the company Pantone (Pantone), which sets the color thread, chooses from the palette of colors and one, which becomes the color of the coming year. The fashion trend is immediately picked up by fashionistas, so be prepared for the fact that soon our entire living space will become incredibly bright and saturated. Viva Magenta is the color of the upcoming 2023! What kind of color it is, why it has become a favorite and how not to overdo it with its use, all answers are in this article.

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What is Viva Magenta?

Our reference. The American company Pantone (Pantone) is developing a standardization system for several thousand existing colors and their shades (Pantone Matching System, or PMS), advises brands on trends in the design market, creates color schemes that are used in the textile industry, the production of accessories, home goods and various other areas.

Choose jacket in the color of the year photo

Choose jacket in the color of the year

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How Pantone chooses the color of the year

Traditionally, in December, Pantone announces the main color of the year for the next 12 months. This is based on a deep analysis of trends throughout the year. In 2022, Very Peri, an amazingly soft and tender shade of lilac, was chosen as the color of the year, we told you about it last year.

This time, the experts came to the conclusion that we all need optimism, brightness and color. perhaps that is why the color of 2023 is an incredibly bright, powerful and rich magenta shade, called Viva Magenta. soon this shade will flood our homes and streets, creating bright accents. even today it is present in the design of shop windows and front areas of many emporiums.

Decoration of shopping centers in the Viva Magenta colors photo

Decoration of shopping centers in the Viva Magenta colors

Each time, to choose the color of the next year, the specialists of the Institute do a great job. Research starts in the spring. Experts painstakingly calculate color trends that are repeated in different areas of life. In essence, Pantone finds and promotes a color that is already popular. At the same time, the choice of color in no way depends on the preferences or predilections of the Institute’s employees. This is an independent and unbiased study. Then everything goes according to the snowball principle – the trend is picked up in different areas – various fashion brands release collaborations with Pantone, cafes and restaurants redesign halls and shop windows, and the Color Institute itself produces souvenir merch. All this makes the color of the year even more popular.

Viva magenta handbags photo

Viva magenta handbags

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Viva Magenta in designer collections and on the runways

If you remember fashion shows, then carmine red has already been on the catwalks, for example, at Gucci at the fall-winter 22/23 show. The creative director of the brand, Alessandro Michele, presented a new collection called Exquisite Gucci, which means “Exquisite Gucci” in Milan in the Gucci Hub hall of illusionistic mirrors.

Loewe Fall Winter 2022-2023 also used similar shades at Paris Fashion Week. Jonathan Andersen presented a very artistic collection and became a kind of Jeff Koons in the fashion world.

Our reference. Jeff Koons is a sculptor who created one of the most memorable works of art of the 20th century. In 2013, his orange stainless steel Balloon Dog sold at Christie’s for $58.4 million.

And Christopher John Rogers in his Resort 2023 collection proposes to wear pants and coats in Viva Magenta in the spring of 2023.

Perhaps such an active and complex color as Viva Magenta will seem “a little too much” for many, because it is quite difficult to create a total look with it. But there are tricks that you should bet on. Carmine red goes well with monochrome colors – white, gray black. If you introduce into your image a Viva Magenta product, for example, trousers or a coat, this will add the missing brightness, and the image will “sound” concisely and without frills.

Well, if you like to experiment with color and are not afraid to be the center of attention, add other bright colors. The combination of the color of the year with blue, lilac and even pink shades will make a splash.

Viva Magenta on the fashion runways photo

Garment in Viva Magenta shades

We also decided to experiment and imagine how some of our models will look in Viva Magenta shades. You can see the results of the experiment in the photo. A patterns, as always, can be found at the links:

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